How has the definition of advertising evolved today?
1:03
YouTubeGood Ads Matter
How has the definition of advertising evolved today?
At the Good Ads Matter Brand CMOs’ and Marketing Heads’ Roundtable, Sunder Balasubramanian, Chief Marketing Officer at Myntra, shared his definition of advertising. For him, an ad is anything that drives a consumer to buy into a brand. This can take many forms—whether it’s traditional TVCs, influencer marketing, UGC, or even something ...
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