Soft Skills Are More Valuable Than Hard Skills. Yes, I said it. I have seen people with better certificates, better universities, better technical abilities, better grades, and better work portfolios lose to someone who simply knows how to talk, listen, connect, follow up, negotiate, and be human. We live in a world where: The most qualified person is not the one who gets the job. The most technically skilled person is not the one who gets promoted. The smartest person in the room is not the one