The IQOS ILUMA i made its debut at the 2025 Smoke-Free Summit, an immersive gathering of key business partners, media, and loyal IQOS users that celebrated future-forward creativity and meaningful progress. The launch marked an exciting new chapter in the movement toward a cleaner, clearer tobacco culture in the Philippines, and another milestone in IQOS’ global mission to replace cigarettes with better alternatives for millions of adult smokers. Videography by @jester.andrei, edited by @czar.he
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The IQOS ILUMA i made its debut at the 2025 Smoke-Free Summit, an i…
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'What is IQOS ILUMA? '
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The new IQOS ILUMA i steps beyond function, and becomes a statement-maker. It’s a finisher. Punctuation. It works in harmony with your arsenal of accessories: a trace, a tap, a click, a snap. About time you heard it, too. This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products. Curious? Visit IQOS.com to learn more. | Mega Magazine
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In the vast lexicon of style, the new IQOS ILUMA i is a language all its own. It speaks with confidence—a standout pick for the discerning woman. Effortless and smoke-free, the proof is in its presence. About time you felt it, too. This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products. Curious? Visit IQOS.com to learn more. | Mega Magazine
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