1948: De Beers 'A diamond is forever' campaign invents the modern day engagement ring
thedrum.com
1948: De Beers 'A diamond is forever' campaign invents the modern day engagement ring
The iconic tagline ‘A Diamond Is Forever’ was written by copywriter Frances Gerety at Philadelphia agency NW Ayer in 1947. At the time, De Beers was looking for a campaign that would help boost the sales of diamonds which had fallen during the Great Depression.
Mar 31, 2016
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