Ash Talwar on Instagram: "Novikov, a well-known restaurant in the heart of Mayfair, London, made 35 million pounds in one year due to its popularity and the high margins on drinks. The restaurant is known for its excellent food, and its reputation alone drives it to be a sold-out place on most nights, especially on weekends. However, the majority of Novikov’s revenue actually comes from the drinks, where the profit margins are much higher than the food. @asht_talks"