How Olipop Is Moving From Wellness Brand to Mainstream Soda Giant
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YouTubeMetricsCart | Digital Commerce Intelligence
How Olipop Is Moving From Wellness Brand to Mainstream Soda Giant
OLIPOP just launched its first major rebrand since 2018, and it’s much bigger than a packaging update. The company is shifting from “gut health soda” to “The Feel Good Soda”, a smart positioning move that could help it compete directly with Coke and Pepsi. In this video, we break down the business strategy behind OLIPOP’s rebrand ...
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