The Indian food industry is navigating a tricky balancing act. On one hand, consumers are squeezed by rising costs and income uncertainty. On the other hand, they seek healthier, tech-enabled and environmentally responsible options. Ravi Kapoor, Partner and Leader – Retail and Consumer sector, PwC India, shares his insights on how consumers are prioritising nutrition, affordability, and sustainability, embracing local produce, digital grocery platforms, and wellness technologies. Our ‘Voice of t