Dave Carroll v. United Airlines, social media lessons round two
Dave Carroll v. United Airlines, social media lessons round two
Feb 15, 2015
zdnet.com
8.5M views · 198K reactions | When United Airlines broke musician Dave Carroll’s $3,500 guitar and refused to take responsibility, they never expected what would happen next. #UnitedBreaksGuitars #DaveCarroll #ViralRevenge #baggagehandling | Facts Wiki | Facebook
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8.5M views · 198K reactions | When United Airlines broke musician Da…
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Watch: Nine years before manhandling a passenger, United Airlines had broken guitars
Watch: Nine years before manhandling a passenger, United …
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History Photographed on Instagram: "Dave Carroll’s response to United Airlines damaging his guitar, through the viral song “United Breaks Guitars,” affected the airline’s public image. The incident led to widespread media coverage and is claimed to have caused a 10% drop in United’s stock value, equating to a roughly $180 million loss. This case became a subject of study, including by Harvard Business Review."
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