When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Will four-star wide receiver recruit Jalen Lott commit to the USC Trojans over the Oregon Ducks and Texas Longhorns? Landing Lott would be a huge get for USC co ...

Matt Campbell shared his thoughts on ISU's unique decision to share funds with every student-athlete, regardless of sport.

Emilee Boyer, a three-year standout athlete for the nationally-ranked Lady Buffs, has decided to the enter the transfer portal for the 2026 season. With the impact of NIL and the allure of playing ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Venmo, a leading social payments platform for young adults to manage and move their money, today announced new Big 12 ...