Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

Oklahoma athletic director Joe Castiglione announced his future retirement at a press conference on Tuesday. Here’s the media Q&A portion with Castiglione and OU president Joe Harroz: ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...

The Texas Tech women's tennis team announced its fall tournament schedule as the team begins competition in the 2025-26 ...

Matt Campbell shared his thoughts on ISU's unique decision to share funds with every student-athlete, regardless of sport.

Venmo, a leading social payments platform for young adults to manage and move their money, today announced new Big 12 Conference and school-branded card designs for the Venmo Debit Mastercard1.