Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large chunk of which came after the ad was released. On August 1, the day the ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad campaign. Experts weighed in on how the drama could impact her career.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...