CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

A made-up story about Musk helping a Starbucks barista's daughter originated on YouTube, then took on new life thanks to ...

Starbucks announced Monday it will have two new drinks on its menu for a limited time in celebration of Valentine's Day.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Starbucks is getting into the Valentine’s Day spirit through limited-time drinks. It is also introducing two new Refreshers ...

Starbucks is sending out a whole latte love. New seasonal drinks are coming to Starbucks for Valentine’s Day — just one week ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have followed suit. Is this progress?

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Valentine's Day is just around the corner, and Starbucks is celebrating love with new themed drinks. The coffee chain's ...

Starbucks will drop its Valentine’s Day-inspired drinks tomorrow. The seasonal brews feature rich, creamy and sweet flavors ...