Sony takes control of Snoopy
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Sony just purchased a controlling stake in the iconic brand featuring Snoopy, Charlie Brown, and more. It’s got Spider-Man, it’s got Slimer, and now Sony adds another powerful “S” to its slate: Snoopy. Yes, Sony now controls the Peanuts gang in yet another case of Hollywood acquisition mania.
Sony is buying Snoopy, Charlie Brown, and more characters from the Peanuts brand in a surprise deal worth $457 million. Charles M. Schulz’s iconic characters are particularly popular in Japan and Asia these days, where you’ll see all kinds of merchandise collaborations with retailers like Uniqlo and GU to name just two.