Bath & Body Works launched an authorized storefront on Amazon in its latest effort to sell products outside its stores, reports CNBC.

Retail media has quietly overlooked the retail majority: the hundreds of thousands of independent stores, small chains, and regional businesses where a majority of consumer purchases still happen.

Agentic commerce, where AI agents search, evaluate, recommend, and even complete purchases on a buyer’s behalf, is emerging ...

The smartest advertisers approach retail media with curiosity, not assumptions. They ask about hidden integrations and ...