When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.