Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...

Our weekly roundup of the latest appointments and account wins news from Salt Brand Solutions, Montreux Festival 2025, ...

When Resh Sidhu attended Snap’s first India Developer Day last year, she didn’t know what to expect. What she found was a ...

Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

Articles written by Anand Jain ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs ...

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

The packaged food company, Anmol Industries has launched its Holi campaign, #HarPalAnmol, to raise awareness about vitiligo and promote inclusivity. The initiative, conceptualised by Meraqi Digital, ...