For challenger brands, cultural relevance is no longer a marketing tactic, it’s a competitive advantage. It creates emotional connection before it drives commercial consideration. It builds trust ...

AI deepfakes are creating a new corporate trust challenge, making fake communications increasingly convincing. South African ...

AI rewards expertise, not ad spend: Challenger brands can compete by becoming the best answer, not the biggest spender. Consistency builds authority: Accurate, reliable information is more valuable ...

Nostalgia is now a growth strategy, moving consumers from recognition to purchase. Winning campaigns turn memories into experiences people can buy, book, wear or share. Familiarity builds trust, ...

Confidence drives performance: Confidence is a critical leadership skill, not a soft skill. Leadership is gender-neutral: Great leadership is defined by values, capability and integrity. Psychological ...

Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR professionals must adapt to shrinking newsrooms by understanding ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. 5FM has announced that Nick Hamman, host of 5 Breakfast, has been ...

For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...

Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR ...

In case you aren’t aware (maybe you live in a box), a federal judge put the Paramount-Warner Bros. Discovery merger on temporary ice due to lawsuit filings from several states claiming monopolistic ...

South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how ...