Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...
7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...
Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...
Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully ...
WHISKAS®, part of the Mars Inc. family, is launching Purradise™, an immersive experience for cat owners and fans to explore life from a feline’s perspective. New research from Whiskas shows 65% of cat ...
Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...
Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...
Prezzee is marking the release of Universal Pictures’ and Amblin Entertainment’s Jurassic World Rebirth with a world-first free personalised AI experience that places adventurous users right at the ...
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...
UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by ...
Royal Mail has unveiled its first-ever campaign driven by talent to highlight the simplicity and convenience of its modern parcel-sending options. Created by independent media agency the7stars, this ...
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