Do you remember your best flight? Maybe you can recall a moment or two when the crew went above and beyond to make your travels special. What was once just an ordinary flight has become an ...

Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to ...

When China recently celebrated the start of the Year of the Horse, social media influencers were busy selling vast quantities of gifts, beauty items, electronics and anything else you can imagine.

On a rainy Tuesday in Times Square, a crowd of tourists huddles under cheap umbrellas to avoid gray puddles. They are looking anywhere but at the ads above them. Suddenly, a massive screen changes. It ...

Super Bowl LX is over, and one thing is unmistakable: Last year’s ads talked about AI, while this year’s ads increasingly used it. In fact, 23% of Super Bowl commercials this year either promoted AI ...

Why creativity is reasserting itself as the key driver of effectiveness. How measurement and accountability are evolving across media and commerce. What brands, agencies and marketers must prioritise ...

Dive into the evolving landscape of media and pop-culture. From viral content to celebrity influence, discover how creators, brands, and cultural moments are reshaping entertainment and redefining ...

The era of one-off sponsored posts and vanity metrics is over. In 2026, creator partnerships are embedded into product launches, retail media, and long-term brand infrastructure. The brands that ...

Adtech has collectively decided that the future is AI. That works out well, because it turns out everyone already has some. Every platform has an agent, every pitch deck features a chatbot screenshot, ...