In January, McDonald's ( MCD) launched its new McValue menu nationwide. The value promotion includes a “Buy One, Add One for ...

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A Minecraft Movie' and 'Sinners' were able to capitalize on going viral at a time when audiences' attention spans are short.

Notably, McDonald's (NYSE:MCD) could see a Q2 earnings boost from its large-scale promotional campaign in April tied to the release of Warner Bros.' (WBD) A Minecraft Movie. The collaboration ...

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Each had a toy, with the Happy Meal toy being more traditional, and the adult meal toy based on a McDonald's mascot done in Minecraft's blocky style.