It’s hard to quantify what the attention is worth to the Cowboys. But it’s even more difficult to quantify what it’s worth to Jerry himself — given that he really doesn’t believe in negative publicity.

The sides remain in a stalemate, with Parsons’ Aug. 1 trade request not spurring any urgency. The Cowboys’ season opener on Sept. 4 apparently isn’t a deadline, either. “No, not at all,” Jones said Wednesday, via video from Jonah Javad of WFAA. “ You don’t have deadlines when you’re playing under a contract.”