News

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Boing Boing on MSN12h
HBO logo reappears on channel after "Max" debrands to old name
Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
Hey, at least HBO Max can laugh at itself
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.