By Ananya Mariam Rajesh (Reuters) -Total Black Friday U.S. retail sales online and in stores rose 3.4% year-over-year as shoppers snapped up merchandise the day after U.S. Thanksgiving, according to preliminary estimates by payments processor Mastercard.

The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

Black Friday sales grew at a faster pace in the US this year, underscoring that choosy consumers are still opening up their wallets when they find the right products.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed.

Retailers have spent weeks pushing early holiday deals, but they are trying to seduce customers with promises of bigger discounts on Black Friday.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed. Black Friday,

Black Friday is celebrated annually on the Friday after Thanksgiving, bringing major deals and doorbusters to shoppers. Here's its origins.

Despite some downturn, Black Friday is still seen as the height of the holiday shopping season. After weeks of plugging increasingly inviting discounts, retailers in the U.S. and several other countries are preparing for prime time: Black Friday,

With Thanksgiving behind us, the focus is now on the holiday shopping season – and Black Friday is just the start.