CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star ...

High-speed catamaran racing series SailGP is doing just that, providing fans with a deeper understanding of the sport and ...

The curious minds at ColdFusion explain why augmented reality is rapidly becoming a part of everyday life. Video of Bernie ...

A world first that positions these Maisons as pioneers in creatively exploring immersive technologies for the luxury industry ...

I discovered the most exciting AR, VR, and XR innovations from AWE 2025 in Long Beach, including Snapdragon’s new smart ...

US start-up Red 6 has matured its augmented reality flight training technology and is preparing to field the system for both ...

Research finds marked uptick in immersive technologies market with 18.1% year-on-year growth fuelled by immersive and ...

Imagine triggering eight changes and show moments in the physical exhibition through the app, as a way to continue the ...

The VR experience is too unwieldy to become a daily habit; we need a big virtual screen, or several. With an Xbox-branded ...

Annoyed by billboards and banners on buildings? Now there is an ad blocker that will hide them. At least, it will try to.

Squinting to see a sign, tilting your head to look at someone, peering down your nose to read a menu: for millions of ...

A cutting-edge brain imaging platform that integrates upright PET scanning, an augmented reality (AR) headset, and motion ...