Caitlin Clark, Serena Williams, Gail K. Boudreaux, and Lisa Palmer show how women athletes are turning game-day grit into ...

Last week, USC star JuJu Watkins made history when she joined the investor group for the Boston Legacy NWSL expansion franchise. She became the first NCAA athlete to invest in a professional women’s ...

Denver “had a significant amount of soccer stores until 2019. … Since then, there hasn't been a true soccer specialty ...

After a historic World Cup performance defined by on-field clutch and off-field candour, experts analyse the commercial value ...

Jemimah Rodrigues and Shafali Verma join the ₹1-crore club, redefining the business of women’s cricket in India.

Will revoke fast bowler Kranti Gaud's father's decade-and-a-half-old suspension from the post of police constable, says Madhya Pradesh sports minister; Brand value of Jemimah Rodrigues and Shafali ...

While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be ...

On this week’s Sports Media Podcast, Sports Media Advisors’ Doug Perlman outlines three major trends: college sports chaos, private equity in team ownership, and the rise of women’s sports as a ...

In this week's CNBC Sport videocast, CNBC Media & Sports Reporter Alex Sherman spoke with WTA CEO Portia Archer on topics ...

Paige Bueckers' wildly successful debut season in the WNBA captivated the NBA community and Santa Claus, who put the former ...

CHARLOTTE, N.C. (AP) — A federal judge on Tuesday issued a key victory for two race teams, one owned by Michael Jordan, that ...

DANVILLE — With only a few players returning for last season, Danville Area Community College women’s basketball team coach Kyle Bent is working on chemistry this season. “It is a new slate and I have ...