Surfside is launching Super Lyte, a vodka RTD inspired by Gatorade-style sports drink flavors, as the brand expands beyond its popular spiked teas and lemonades.

WSL teams are increasingly interested in purpose-built stadiums. While there's upside, the shift will take significant ...

Sports drinks often contain a high amount of sugar. Thankfully, there are plenty of healthier alternatives. Research has shown that drinking fat-free milk after a workout is more effective at ...

EverPass Media (“EverPass”), the premier media and technology platform delivering premium live sports content to commercial businesses, today announced a commercial distribution agreement for Apple TV ...

Juventus are back in action days after the intense 3-2 defeat against Inter at San Siro and will meet Galatasaray away for the first leg of the UEFA Champions League playoffs in Istanbul. Juventus ...

LONDON, Feb 13 (Reuters) - Big brewers and their shareholders are hoping for some 2026 cheer, betting soccer's World Cup and a pivot to soft drinks can help overcome challenges from geopolitical ...

NASCAR extends partnership with Coca-Cola, ensuring ongoing sponsorship and legitimacy. BodyArmor named official sports drink of NASCAR, strengthening partnership and fan engagement. NASCAR continues ...

DAYTONA BEACH, Fla. — NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport’s most enduring and influential partners. As ...

Water is essential to health. Without it, the human body cannot function properly. According to UVA Health, water makes up about 60% of the human body, with differing numbers based on age, sex, and ...

DALLAS — The Dallas Mavericks announced Wednesday a partnership with CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), to "guide the franchise’s ...

DALLAS – The Dallas Mavericks announced today that the organization has engaged CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), as its sales agency of ...

Though the Los Angeles Rams weren’t playing on Super Bowl Sunday, one of their players still made a brief appearance on millions of TVs during the game. Did you catch who it was? Tight end Colby ...