This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

Back in October of 2000, at the Shriners Children's Open (at the time Invensys Classic at Las Vegas), Titleist introduced a completely new “Pro V1” golf ball for the first time. That week, 47 players ...

The most popular golf ball on tour has just been given a makeover and with so many of the world’s best players already making ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.