As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...