“I have been a Keurig girl for the last five years, and I will say I’m very happy with the switch.” ...

Starbucks’ new spring-inspired home coffee and creamer lineup includes new flavors and returning favorites, like Vanilla Lavender and Brown Sugar Cinnamon.

Starbucks is making some major changes to its rewards program starting next month, and customers are not happy about the changes. The changes include the introduction of new member levels, changes to ...

If you’re feeling tired after last night’s big game, Starbucks has the offer for you. On Monday, Feb. 9, all Starbucks Rewards program members can get a free tall 12-ounce iced or brewed coffee with ...

Coffee giant Starbucks is celebrating a win after Super Bowl 60, doling out free coffee to its Starbucks Rewards members while also debuting a new coffee blend and a new pastry lineup. On Monday, Feb.

At the start of Brian Niccol’s tenure as CEO of Starbucks nearly 18 months ago, the “Back to Starbucks” strategy focused on reviving the company’s past successes, drawing inspiration from policies ...

Two Business Insider reporters attended Starbucks' Investor Day, one in person and one virtually. The vibe in the building, featuring coffee samples and collectible merch, was enthusiastic. Analysts ...

Starbucks Rewards will reinstitute tiers as part of the company's bid to encourage customers to visit more frequently. The coffee chain made the announcement at its investor day. In 2019, the company ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors. Nicolette is a lifestyle writer based in Brooklyn, NY.

Starbucks CEO Brian Niccol said Wednesday that the company is focusing on wellness items. The coffee giant plans to offer more personalized energy drinks with sparkling and blended options. You can ...