LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Few fictional vehicles are as instantly recognizable as the Millennium Falcon, the legendary “piece of junk” that made the Kessel Run in less than twelve parsecs. Right now, you can recreate that ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Darth Maul and Chewbacca are joining Hasbro’s Star Wars Action FX collection at $16.99 each. The 6-inch Darth Maul action ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

"Toy Story" and "Star Wars" are back. Steven Spielberg, too. We've got an exclusive peek at the must-see 2026 movies to mark ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...