LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Variety predicts the next 12 months of box office hits and misses, including "The Odyssey," "Avengers: Doomsday" and ...

Expand your Star Wars collection with the Galaxy version Vo.1 The Mandalorian boxed set of 9 model kits by Blokees!

A Sheffield toy shop has given an update on a second-hand £7,500 Lego set that failed to sell before Christmas.

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...