Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

If you look at how sports and fashion are merging, boxing is just behind the curve. It has been a very fragmented sport [with no singular governing body or organization]. Plus, it’s had some colorful ...

Ja’Marr Chase reflects on fashion’s discomfort during his DSquared2 fitting in Milan, revealing the bold mindset behind his ...

The fashion in women’s sports has been a total slam dunk lately. Just look at Caitlin Clark’s viral Fendi- and Prada-clad tunnel walks. Or, Breanna Stewart suiting up in androgynous coords to lead the ...

Victoria Beckham may be the Spice Girl most synonymous with fashion, but arguably the member with the most enduring influence ...

The basketball hallway is the new runway—where draft picks showcase personal style as much as athletic talent. This shift first hit me when I watched Victor Wembanyama's forest-green Louis Vuitton ...

Angel Reese took her game from the court to the catwalk and made history along the way. The Chicago Sky forward became the first professional athlete to walk in the Victoria’s Secret Fashion Show on ...

SAN DIEGO (FOX 5/KUSI) — “We didn’t want it to be your normal retail experience,” said Home Course Co-founder Grant Rayners. “We wanted you to walk in and feel like you walked into another world.” ...

The Express-News has an exclusive look at the new uniforms by fashion designer Lee Evans Lee, founder of luxury day-wear ...

NEW YORK (AP) — Angel Reese is taking her game from the court to the catwalk and making history along the way. The Chicago Sky forward is expected to become the first professional athlete to walk in ...

FILE - People prepare the runway prior to the Victoria's Secret Fashion Show Oct. 15, 2024, in the Brooklyn borough of New York. (Photo by Evan Agostini/Invision/AP/File) FILE - People prepare the ...