This week, Southwest Airlines debuted a new 30-second advertisement celebrating the news of the assigned seating. The ad ...

Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and ...

In addition to ending its longstanding open seating policy, Southwest Airlines has made another controversial change, ending ...

Here's a list of every major change Southwest has made: Assigned seating: In July 2024, Southwest announced it will move to assigned seating. The airline's open seating policy has long been a ...

Southwest Airlines is ending its long-standing policy of free checked bags, marking a major shift in its customer ... carrier ...

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

Southwest Airlines has made major changes to its policies in recent months. The most notable include adding checked bag fees and eliminating its open seating policy, for which the airline was most ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

More details are emerging about the changes coming to Southwest Airlines’ fare structure ... It’s also affecting the cost of reward travel in major airlines’ loyalty programs, according ...