Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Roblox has overtaken TikTok as the fastest-growing Gen Z shopping channel, according to the latest research from the Retail Technology Show (RTS). A recent RTS study of 1,000 shoppers found that, on ...

Roblox reported results for the fiscal fourth quarter that beat consensus estimates. The company said it expects first-quarter bookings to come in between $1.69 billion and $1.74 billion, which is ...

Google’s Project Genie generates interactive virtual worlds from prompts that look almost like games, if you squint a little. Google’s Project Genie generates interactive virtual worlds from prompts ...

Just one day after the announcement of Genie, Google's generative AI-powered virtual world creator, a number of major video game companies are seeing their stock prices tumble, seemingly because some ...

Flatz 512, a modular housing community in San Marcos, Texas that was built by Z Modular. Image courtesy of Yardi Matrix Z Modular, a subsidiary of Chicago steel pipe and tube manufacturer Zekelman ...

Roblox Corporation, the company behind the popular online game platform Roblox, announced today that age verification will now be required for any users wishing to use in-game chat in all regions ...

GamingWithKev explains how to unlock the good ending fast in Field Trip Z Roblox. Supreme Court delivers major blow to Trump-era rule Leaked emails about removal of Black WW2 soldier memorials spark ...

Next month, Dragon Ball is preparing to reveal quite a bit about its future thanks to the event dubbed “Dragon Ball Genki Dama Festival.” While details about what will be revealed remain a mystery, ...

GameSpot may get a commission from retail offers. Roblox has an almost endless amount of content ready for players to discover, but one element you may find to be missing is a little dash of that ...

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. The report surfaces two ...