Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Kylie Jenner shimmers in custom Ludovic de Saint Sernin at the Palm Springs International Film Awards 2026 Bluefin tuna ...

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

Marvel Comics has announced the upcoming release of Star Wars Legends: The Newspaper Strips Omnibus, a 1,096-page hardcover ...

Star Wars Racer Revenge is listed on eBay for hundreds of dollars more than its original price because of its use in a new ...