LeBron James wore Ohio State-themed Nikes for the Lakers this week and gave shoes to the Buckeyes basketball team ...

When Ohio State basketball takes the floor against Virginia on Saturday, it'll be wearing new shoes gifted by LeBron James.

LeBron James wore a new LeBron 23 PE inspired by his 2008–09 “Taxi” LeBron 6 during the game against the Knicks.

For a whole generation of NBA fans, all they knew were the NBA Finals between the Cleveland Cavaliers and Golden State ...

After first appearing as a collaborative centerpiece on Junya Watanabe’s Paris Fashion Week runway, the New Balance P400 is transitioning into its inaugural general release. Moving beyond the ...

The Nike sneakers worn by Bronny James on Wednesday featured his signature logo. Nathaniel S. Butler / NBAE via Getty Images There was no rollout. You had to be a sneakerhead of sorts, the kind of ...

What's up, y'all. Welcome back to The Morning Win. Everything isn't meant to be commercialized. That's a lesson Nike never learned on its way to becoming a billion dollar corporation... which is why ...

James' Lakers teammate Luka Dončić will play alongside Stephen Curry and others on Feb. 15 Justin Tafoya/Getty LeBron James will not be a starter at the NBA All-Star Game for the first time in 21 ...

Nike and LeBron James have found themselves at the center of controversy over an unusual – and what many on social media have called tone deaf – tribute attempt. The LeBron XXIII "Honor the King" ...

As Martin Luther King Jr. Day approached, Nike attempted to honor the late civil rights leader with a special LeBron James shoe. But for many, the “Honor the King” LeBron 23 sneaker missed the mark ...

The shoe's colorway pays tribute to the Memphis hotel where King was assassinated, now the National Civil Rights Museum. LeBron James has revealed his new Nike shoe paying tribute to Dr. Martin Luther ...