Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

CES 2026 is finally here, and Mashable reporters are on the ground looking for the best in show. Get live updates from the ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...