Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller.

Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...

The Super Bowl 60 battle between the Patriots and Seahawks is just one part of a busy weekend schedule. Before the big game, the Super Bowl Soulful Celebration and Super Bowl 60 Flag Football Game ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

The Campaign Celebrates Short Kings and Queens and Introduces BYOMA's Bio-Collagen Radiance Facial Mask Through a Real-Time, Culturally Driven Response What began as viral discourse around a reported ...

With Super Bowl LX on the horizon, brands are keen as ever to capitalize on what will surely be one of the most viewed sporting events of the year. However, you might have noticed that some of the TV ...

Kendrick Lamar’s “tv off” has landed a major placement, soundtracking Buick’s latest commercial. The pairing feels especially fitting, considering the Compton MC’s opening line on the track, “All I ...