The Advertising Standards Authority has upheld its ruling that a Zoe Facebook advert for the Daily30+ gut health supplement was misleading, rejecting the company’s challenge despite an external review ...

The Advertising Standards Authority has upheld its May 2025 ruling concerning nutrition startup Zoe’s Daily30+ supplement, following an appeal from the brand. The initial ruling banned a Facebook ad ...

The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called 'patronising' and 'absurd' ...

A study has identified a potential new treatment for food allergies in inulin, a naturally occurring plant fiber commonly used as a supplement, a prebiotic in soda, a replacement for sweeteners and ...

Poppi's sodas contain 3g of fibre per can, well below the 12g specified in the specific authorised claim on the GB Nutrition ...

Fibremaxxing - using ­simple food tricks to push up your fibre intake - is the ­latest TikTok diet trend, with some videos getting more than 150million hits.

A VIRAL US fizzy drink that Brits have been “dying to try” will finally hit UK supermarket shelves in days. The popular gut health soda brand has garnered a cult following online, as ...

Poppi is being brought to the UK by PepsiCo, whose portfolio features several other iconic brands, including Pepsi, Walkers, ...

Kefir is said to be packed with 'billions of live probiotic bacteria' that can help restore balance in the gut but does it actually work?

Despite its impressive health credentials, 96 per cent of people in the UK fail to eat the recommended 30g a day of fibre. Most manage barely half that.

Universities, builders and health trusts are feeling the squeeze, as thinktank says effect of zero net migration could be similar to Brexit ‘It’s been life-changing’: young Britons on why they left ...

Rolling coverage of the UK’s new GDP report, showing growth of just 0.1% in October-December and 1.3% across 2025 UK economy limps along at 0.1% growth – but there are reasons for optimism in 2026 ...