While global advertising investments reached a record $1 trillion in 2024, driven by digital and retail media growth, GroupM’s End-of-Year Global Advertising Forecast expects traditional audio ...

NEW YORK — Broadcast Media’s Most Prestigious Leadership Conference — Forecast 2025 — begins on Wednesday morning at the Harvard Club in breezy Midtown Manhattan, and the VIP-exclusive annual ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

WPP has announced the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s largest media buying agency. This marks Lesser’s return to GroupM, where he led the agency’s North ...

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on ...

The firm now sees U.S. ad revenue rising 5.8 percent this year to $345.9 billion, excluding the impact of political advertising, up from a December estimate for 4.1 percent growth. By Georg Szalai ...

A number of senior leaders have departed from GroupM Hong Kong, Campaign has learned from sources close to the matter. Sources tell Campaign the announcement was made via an internal email by Michael ...

Caitlin Clark of the Iowa Hawkeyes, who has helped lead a surge of interest in women's sports Matthew Holst/Getty Images GroupM, the media buying arm of advertising giant WPP, is planning to double ...

One of the nation’s biggest investors of ad dollars wants to push big large streamers to work together when it comes to commercials. As more consumers abandon traditional TV watching for streaming ...

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...