Puma has been refocusing its activity on key sports categories such as soccer. (Photo by Christopher Pike/Getty Images for DCT) Shares in Puma have soared today after reports that Chinese sports ...
Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...
Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...
Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...
Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Suzanne is a content marketer, writer, ...
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Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit. Puma has been struggling to attract shoppers as ...
Shares tumble 16%, new CEO says 2026 will be transition year Puma frontloaded shipments ahead of U.S. tariff deadlines High inventories have caused more discounting Puma has been struggling to attract ...
Puma shares lost nearly a fifth of their value on Friday as the German apparel maker cited “muted brand momentum,” U.S. tariffs and elevated inventories as reasons why it’s now forecasting a loss on ...
It’s not every day that a $100 sneaker is the it-shoe for Emily Ratajkowski, Dua Lipa, and Jennifer Lawrence, but the bestselling Speedcat OG is not your everyday sneak. Originally designed for ...
RUNNING SHOES ARE getting faster, and Puma’s latest race day shoe, the Fast-R Nitro 3, is aiming to take the crown as the speediest on the road. The German brand soft-launched the model at the Boston ...