It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...

Tween girls love stuff. And not just run-of-the-mill stuff, but fun and trendy goods that are cute and cool and jazzy, just like them. When it came to creating the ultimate shopping list of the best ...

Some TikTok trends are silly and fun - like "holy airball!" - but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...

Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But from ...