It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Oh, preteens. Young enough to love the playful things while old enough to want what's in style or ...

Tween girls love stuff. And not just run-of-the-mill stuff, but fun and trendy goods that are cute and cool and jazzy, just like them. When it came to creating the ultimate shopping list of the best ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

Some TikTok trends are silly and fun - like "holy airball!" - but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...

Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But from ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Parenting kids who are 10 to 18 (or so) is no joke, especially ...

Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...