Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

Campaign Middle East rounds up the latest platform updates on social media and streaming platforms from June. Here are the ...

The brand's CMO explains how it partnered with Adam Sandler's Happy Madison to weave itself into the film's story.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

"The Jesus Broker" was shot over six days in Memphis and delivers "a cinematic experience on a cellphone," its ...

For attention to be more than a trendy stand-in for engagement, marketers must link it directly to actions and outcomes.

Having Indian descent, Varun Mohan was raised in Sunnyvale, California. His parents migrated from India. Speaking of his ...

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content ...

As Gen Alpha moves closer to adulthood and gains spending power, their expectations around payments will be higher, faster and more digitally integrated.