With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

From laughter to thank yous, a look inside the Kentucky basketball watch party in Rupp Arena on Selection Sunday, when the Cats learned their NCAA Tournament path.

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The American commercial gaming landscape was flourishing in 2024, with profits and tax revenue surpassing all expectations.

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

The integration of Thales Adaptive Connect with SIMPL's platform allows customers to automatically manage device connectivity ...

Assassin’s Creed Shadows developers have finally addressed wether or not the game will launch with Steam Deck support.

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

I have that confidence in myself as well.” The Spurs were hoping to break a four-game losing streak while facing a team that sports the fourth-best record in the Western Conference as Fox had ...

With the win, K-State (14-15, 8-10 Big 12) ended a four-game losing streak and kept Colorado (11-18, 2-16) winless on the road at 0-9. The Wildcats have two regular season games left, going on the ...

The Wizards have won 11 games, including a four-game season sweep against the 14-win Hornets. Washington shot 45.5 percent from the field, draining 17 3-pointers. Of its 88 attempts from the field, 50 ...

The Penguins lost for the fifth time in six games. They rallied from a 3-0 deficit to upend Philadelphia in overtime and end a four-game losing streak on Thursday. Key moment Boston scored two ...