Growing up in Southern California in the early 1970s, one of my early memories was hearing the Cal Worthington commercial in the background while playing “Sorry!” with my sisters.

Even future stars have to pay the bills. Robert De Niro brought warmth to the small screen as a recent college grad who wants his parents to admire his new car.

The actors of Fox’s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship ...