Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...

Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. Feb 24, 2025, 04:52pm EST Photo of a stethoscope on an ...

At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...

MicroStrategy's stock has surged over 567% YTD, driven by its unique business model and substantial Bitcoin holdings. The firm leverages Bitcoin's illiquidity premium and low-interest convertible ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...