Apple is preparing a virtual shopping assistant for its Store app that will answer product questions and offer personalised purchasing guidance.

Apple may soon use its knowledge of your shopping habits to recommend products when you’re browsing its store app for new ...

Concerns are raised that new AI tool may push customers towards AppleCare and other company-benefitting decisions.

Apple has quietly revealed plans for a new virtual shopping assistant in the Apple Store app, not through an announcement but ...

Alphabet's Google has been fined a combined €890 million ($1 billion) by European Union regulators for violating landmark ...

Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant.

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Retailtainment is reshaping the way Americans shop with free and low-cost entertainment options to enjoy at shopping centers.

What is retailtainment? Here is how Mall of America, American Dream, Rockefeller Center and Apple offer free ways to join the ...

Here's whether you should buy an Apple Watch now or wait, which Apple Watch models are worth buying, when the next models are ...

Apple is testing an AI system to help its customer service staff. Live Notes records conversations – and some supporters fear ...

Shoppers often assume a higher price means better quality, even when the difference is mostly branding, familiarity, or ...