Deion Sanders’ arrival as head coach of the Colorado Buffaloes marked a transformative era, propelling the university to unprecedented financial success in the 2024 fiscal year. The University of Colorado reported record-breaking ticket and merchandise sales,

As part of the search for the franchise's next head coach, Dallas Cowboys owner Jerry Jones, in a move that immediately vaulted the team to the top of the sports news cycle, interviewed Pro Football Hall of Famer and current Colorado Buffaloes coach Deion Sanders for the vacancy.

On Friday the Cowboys hired offensive coordinator Brian Schottenheimer, who has been with the team since 2022, giving him his first-ever head coaching position. Afterward, Irvin went to his YouTube channel to show his dismay over Sanders not receiving the job.

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders had to set the record straight about his and television personality Rocsi Diaz’s friendship during a recent installment of their “We Got Time Today” talk show.

The Dallas Cowboys hired Brian Schottenheimer and Shannon Sharpe claims they faked interest in Deion Sanders because of Rooney Rule.

Though it dominated the news cycle for quite some time after they split with Mike McCarthy, Deion Sanders was never actually a serious candidate for the Dallas Cowboys job.

Colorado set records for both revenue and expenses during Deion Sanders' first season as head coach, The Daily Camera reported.

The Tennessee Titans got an unexpected guest when they sat down with top prospect Shedeur Sanders at the East-West Shrine Bowl.

Former Dallas Cowboys star Michael Irvin believes Jerry Jones made a mistake by not hiring Deion Sanders as the team's next head coach. The Cowboys