Warby Parker will begin opening mini-stores inside the big box retailer later this year, the company announced on Thursday. It joins a list of store-within-a-store concepts at Target like Apple, Disney, Levi's, Ulta Beauty, and Starbucks.

Warby Parker (NYSE:WRBY – Free Report) had its price target upped by UBS Group from $20.00 to $23.00 in a report issued on Friday,Benzinga reports. UBS Group currently has a neutral rating on the stock.

The partnership marks the first time the DTC glasses brand will sell its goods through a separate retailer. Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable prices via five “shop-in-shops” in 2025,

Warby Parker later this year is opening five of its eyeglass locations inside Target stores. The new shops will be staffed by Warby Parker employees, and a selection of the brand’s eyewear also will be sold on Target’s website.

Target will open five Warby Parker "shop-in-shops" in 2025, with plans to expand partnership with eyewear company.

The retailer has teamed up with Warby Parker to bring affordable, designer-quality eyewear to five shop-in-shop locations.

Target is introducing a handful of Warby Parker eyeglass "shop-in-shops" this year. The retailer revealed Thursday that it and the eyeglasses seller are bringing in-store "Warby Parker at Target" shops to five Target locations during the second half of the year.

Telsey Advisory raised the firm’s price target on Warby Parker (WRBY) to $30 from $28 and keeps an Outperform rating on the shares. The firm believes Warby Parker reported “solid” Q4 results, with a nice beat on the topline,